August Story 2012 With Trayce Hutchins
Sometimes You Gotta Fight on CBS Atlanta August 2012.
April Story 2012 With Jennifer Mayerle
Sometimes You Gotta Fight on CBS April August 2012.
sometimesyougottafight.com for details and to buy the song. It’s on iTunes.
icredonline.com for Vann & Burton info.
FOR IMMEDIATE RELEASE:
Media relevance: Human Interest | Social Responsibility | Music | Health | Charity | Social Media | Family
From nightmare to making dreams come true: Stepfather of 3-year old with leukemia and Canadian songwriter launch an international movement to help cure childhood cancer
Atlanta, GA & Montreal, QC: An innovative, music-based movement was launched across the Web, social media, radio, print and television in conjunction with CURE Childhood Cancer, a national non-profit organization headquartered in Atlanta and working internationally through a network of affiliates to cure childhood cancer.
The campaign centers around a song called Sometimes You Gotta Fight, a collaborative effort between Ryan Burton, stepfather to a daughter with leukemia, and Canadian songwriter/producer VANN. With crossover hit potential, the radio-ready song is available for download on iTunes and other digital distributors worldwide. All proceeds from downloads go directly to childhood cancer research and saving the lives of children. Launched in the US, Canada and Europe, this movement truly has the potential to circle the globe. It funds internationally shared research, focuses on a universally common cause and rallies support through means unrestricted by borders.
This story has already been covered by CBS and NBC in Atlanta. Will Turpin of multi-platinum album selling Collective Soul participated to raise awareness and offer support. Real2Reel Studios in Jonesboro, Georgia donated thousands of dollars worth of studio time and essentially shut down their business for a week to help. World-famous Sterling Sound Studios in New York and their Senior Mastering Engineer Ryan Smith (Bon Jovi, Beyoncé, Creed) contributed song mastering services. Just for starters, CURE Childhood Cancer launched this movement through 60,000+ Facebook followers. PR professionals in the US and Canada have volunteered their time. The movement is growing.
THE LIFE-CHANGING EVENT
Ryan Burton’s 3-year old stepdaughter was diagnosed with acute myeloid leukemia in September of 2011. “My wife and I never saw this coming,” recalls Burton. “The only signs were bruises that seemed normal for an energetic, outgoing little girl. One day we were all enjoying a beach vacation. A few days later she was diagnosed and admitted. Life changed in a heartbeat. We spent the next six months in the hospital, living every parent’s nightmare and hoping to beat the odds.”
So far, Ryan’s stepdaughter is one of the lucky ones. Intensive chemotherapy returned her to a life altered only by monthly checkups and memories of pain and sadness that no child should ever know. She is very proud that her hair is slowly growing back. “All we could do was keep saying she’d be alright and praying that it would be true,” adds Burton. “Like most people, we thought this was something that happened to others until we suddenly became that family.”
WHAT WOULD YOU DO?
“It was an intensely scary and emotional time,” reflects Burton, “Your first reaction is to shut the world out and focus on your family. But a beautiful little girl is alive today because of all the research, funding and support that existed before she got sick. Progress from today can make the difference between tragedy and happy endings for other families. My wife and I felt like we had to pay it forward – even if it meant sharing a very private story.”
“Throughout our ordeal, we were never alone,” continues Burton. “The charity befriended us, the hospital staff was amazing and we connected with others who had been down the same path. Many individuals came together to make a huge difference in our lives. I wanted to create more synergy by uniting a larger community.”
Two decades ago, Ryan Burton was a full-time musician in Canada performing in popular Montreal rock band I.C. RED. Now a US citizen living in Georgia, he felt music could be the ideal messenger and reached out to his old band mate. “Rob van Blokland (aka VANN) is a great talent who has written and produced hit songs in Canada and in Europe,” explains Burton. “I knew he could blend these themes, emotions and influences into inspiring lyrics and a radio-ready song that would stand on its own.” The two reunited to write and record music together for the first time in 20 years.
Buy the song on iTunes